Trust your analytics again

Cookie blockers and iOS privacy changes are breaking your data. Zyro bypasses the browser to send accurate, server-side events directly to Google Analytics 4.

Sync your data
Z
Zyro
GA4
SERVER-SIDE SYNC ACTIVE

Complete data visibility

🖱️

Granular Tracking

Track everything: "Rage Click", "Copied Coupon", "Viewed Size Guide", "Removed from Cart".

Real-Time

Events appear in your GA4 DebugView instantly so you can verify your funnel logic immediately.

⚙️

No-Code Setup

Don't mess with Google Tag Manager triggers. Just toggle the events you want to track in Zyro.

🛡️

100% Capture Rate

Client-side pixels are blocked by AdBlockers. Our server-side sync captures data backend-to-backend.

🕵️

Identify Users

We attach User IDs to events, allowing you to stitch together sessions across different devices in GA4.

💰

Revenue Validation

Ensure your GA4 revenue matches your actual Shopify/Stripe bank deposits by syncing validated orders only.

🏷️

Customer Tags

Send properties like "VIP Status", "Total Spend", or "Churn Risk" as Custom Dimensions to GA4.

🌍

Traffic Source

Correctly attribute "Direct" traffic by passing the original referrer data through the server.

📊

Cohort Analysis

Build audiences in GA4 based on Zyro data (e.g., "Users who experienced an error") for deeper analysis.

Fill the gaps
Recover lost data and see the full picture.

Connect your data in minutes

Stop relying on incomplete reports. Feed GA4 the high-quality data it needs.

Start syncing

Three steps to clean data

Set it and forget it.

1

Enter Measurement ID

Copy your GA4 Measurement ID and API Secret into Zyro.

2

Select Events

Choose which events you want to sync (e.g., Purchase, Add to Cart, Lead).

3

Verify

Watch events flow into GA4 Realtime view immediately.

Complement your analytics

Data is just the beginning.

Attribution

GA4's attribution is black-boxed. Use Zyro's transparent linear attribution to verify results.

Compare models

Audience Builder

Use your data to create lookalike audiences on Facebook, not just reports in Google.

Build audiences

Server-Side Tracking

Learn more about how our infrastructure bypasses tracking restrictions.

Learn more

Frequently asked questions

Does this duplicate events?

No. We include an "Event Deduplication ID" with every event. If GA4 receives the same event from the pixel and the server, it automatically discards the duplicate.

Do I need Google Tag Manager?

No. This is a direct server-to-server integration. You do not need to configure complex tags or triggers in GTM.

Does this work with Universal Analytics?

No. Google has sunset Universal Analytics (UA). This integration is built specifically for the new GA4 measurement protocol.