Attribution

See which ads bring buyers, not just clicks

Zyro traces every sale back to the ad, post, search or AI chat that started it, using server-side tracking that survives ad blockers and iOS restrictions. In plain English, in dollars.

Free plan · No credit card · One snippet, about 2 minutes
Where your sales really came from · this month
IG Instagramyour reel ads $2,140in sales
ChatGPTinvisible web $1,260in sales
G Googlepaid search $140in sales worth a look
The AI chat that drove $1,260 was invisible to GA4. Zyro caught it.
The problem

Your ad platforms grade their own homework.

Meta claims the sale. Google claims the same sale. GA4 loses a third of it to ad blockers and cookie prompts, and the visit that started inside an AI chat never gets credited at all. So you cut profitable campaigns and feed the ones that only look good on paper.

The invisible web

Track the buyers that analytics can't see.

More shoppers arrive from ChatGPT, Perplexity and private dark-social shares, and land as "direct" in every other tool. Zyro identifies those sources so the sales they drive finally show up where they belong. You stop crediting "direct" for work AI did.

AI & dark-social attribution

Surface visits and sales that started in ChatGPT, Perplexity or a private share, instead of dumping them into a "direct" bucket.

Server-side tracking

Conversions are recorded server-side, so ad blockers and browser restrictions that hide up to a third of client-side data no longer cost you the record of the sale.

GA4 sync

Push corrected, server-side conversion events straight into Google Analytics 4, so the reports your team already trusts finally tell the truth.

Follow the money

Every sale, traced back to its real source.

Zyro segments your traffic by source and intent, then ties each order to the channel that actually started it. So you put your budget where the buyers come from, and stop paying for clicks that never buy.

Revenue by source · this month
IG Instagramreel ads $2,140in sales
G Googlesearch ads $980in sales
TikTokpaid clicks $0in sales worth pausing
TikTok sent 1,900 clicks and zero buyers. Now you know, before the next bill.
How it works

Accurate data in three steps.

No developer required. Add one snippet and Zyro handles the rest.

1

Add the snippet

Drop one line of code into your store, or use the Shopify and WooCommerce app. About two minutes.

2

Turn on tracking

Enable server-side tracking and GA4 sync. Zyro starts capturing sales and tracing them to their source automatically.

3

Move your budget

Read revenue by source on one screen, then back the channels that bring real buyers.

Works with the rest of Zyro

Attribution is better with company.

Clean source data makes every other tool in Zyro sharper.

Server-side tracking

Capture conversions that ad blockers and browsers would otherwise hide from you.

Learn more

GA4 sync

Push accurate, server-side conversion events straight into Google Analytics 4.

Connect GA4

Audience builder

Turn your best-performing sources into high-value audiences for your ads.

Build audiences
Questions

Frequently asked questions

Does this replace Google Analytics?

No, it enhances it. GA4 often misses data due to cookie consent and browser restrictions. Zyro feeds accurate, server-side data into GA4 so your reports are actually correct.

How does Zyro track traffic from ChatGPT and Perplexity?

Zyro identifies invisible web and dark-social traffic that traditional analytics miss, so visits and sales that started inside an AI chat or a private share finally get credited to the right source.

How does server-side tracking help attribution?

Client-side pixels lose data to ad blockers and browser restrictions. Zyro tracks conversions server-side so more of your sales are captured and traced back to the source that actually drove them.

Is Zyro compliant with GDPR and CCPA?

Yes. Zyro respects user consent choices and helps you collect data accurately for users who opt in, so you maximize the value of your compliant data.

Scale your ads with confidence.

Stop cutting profitable campaigns just because a platform didn't track the sale. See where your revenue really comes from.

Free planNo credit card2-minute setup