Different strokes for different folks

A visitor from TikTok wants something different than a visitor from Google. Zyro lets you segment traffic by source, device, or location and show them the perfect landing page.

Start segmenting
ZYRO ROUTING
Viral Landing Page
Comparison Page

Personalize at scale

🎵

TikTok vs Google

TikTok traffic wants fast, visual, viral content. Google traffic wants detailed specs and reviews. Serve both.

🔗

UTM Targeting

Customize headlines based on the specific ad campaign. If the ad says "50% Off", make the landing page say "50% Off".

📧

Email Consistency

Ensure the landing page matches the email offer exactly to reduce bounce rates and confusion.

📱

Mobile First

Show a simplified, sticky "Add to Cart" bar for mobile users, while showing full details for desktop users.

🍏

iOS vs Android

Promoting an app? Automatically show the App Store badge to iPhone users and Play Store to Android users.

📏

Screen Size

Hide large, complex interactive elements on smaller screens to improve load times and usability.

🌍

Geo-Targeting

Show "Free Shipping to UK" for British visitors and "Free Shipping to USA" for Americans automatically.

❄️

Weather (Beta)

Selling apparel? Show coats to visitors in cold regions and t-shirts to visitors in warm regions.

🗣️

Language Matching

Detect browser language settings and redirect users to the localized version of your store.

Relevance converts
Message matching increases conversion by 40%+.

Stop treating everyone the same

Start segmenting your traffic today and watch your bounce rates drop.

Start routing

Three steps to personalization

Right message, right person, right time.

1

Define Segment

Create a rule: "If Source = TikTok" or "If Country = Canada".

2

Customize Content

Use the A/B testing editor to change the headline, image, or offer for that segment.

3

Launch

Zyro detects the user instantly on arrival and serves the correct experience.

Works best with

Combine segmentation with these tools.

AI Optimization

Not sure which headline works best for TikTok? Let our AI test it automatically.

View AI

Customer Recognition

Combine "Source" data with "VIP" data for the ultimate personalized experience.

Recognize users

Audience Builder

Turn your segmented traffic into retargeting audiences for future campaigns.

Build audiences

Frequently asked questions

Does this affect load speed?

We use edge-computing to detect user signals (location, device) before the page fully renders, ensuring the swap happens instantly without a "flash" of original content.

Can I redirect to a completely different URL?

Yes. You can choose to simply change elements on the current page (Dynamic Content) OR redirect the user to a dedicated landing page URL.

Does this work with influencers?

Yes. You can create a rule for "If URL contains ?ref=influencername" to show a welcome bar saying "Welcome [Influencer] Fans! Here is your 20% discount."