Server-Side Tracking

Stop losing the sales your pixel can't see

Ad blockers, Safari and iOS quietly drop a large share of your conversion data. Zyro tracks server-side and sends every sale to Meta, TikTok and Google Ads. No code, deduplicated automatically.

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Free plan · No credit card · One snippet, 2 minutes
Ad blocker
Your server
Ad platforms

Server to server. Browsers and blockers never touch this data path.

The end of data loss

Every conversion, every platform

Client-side pixels miss anyone running a blocker or a privacy browser. Server-side tracking closes the gap so your ad accounts and analytics finally agree.

Meta CAPI

Direct integration with Facebook's Conversions API. Server events are deduplicated against the browser pixel automatically.

TikTok Events API

TikTok leans hard on signal. Feeding it server-side conversions sharpens algorithm learning and bidding.

Google Ads

Send purchase events straight to Google Ads so Smart Bidding optimizes against complete conversion data.

Higher match quality

Events are enriched with hashed first-party identifiers so platforms can match more conversions to real users.

Immune to blockers

AdBlock, Brave and iOS restrictions can't stop server-to-server communication. You capture the sale regardless.

Real-time sync

Events fire the moment a purchase happens, keeping your ad platforms current instead of hours behind.

First-party data

You own the data. Zyro is the secure conduit that transmits your first-party events to your ad platforms.

Hashed identifiers

Customer identifiers are hashed before they ever leave your server, so raw PII is never exposed.

Consent aware

Server-side tracking works alongside your consent setup so you respect user choices while closing data gaps.

Live in minutes

Three steps to complete data

No cloud servers to provision, no tokens to wrangle. Zyro runs the infrastructure for you.

1

Connect

Sign in to Meta, TikTok and Google Ads through Zyro's secure OAuth, or use 1-click Shopify and WooCommerce setup.

2

Configure

Zyro provisions the API access and event mapping needed for server-side communication automatically.

3

Activate

Flip the switch. Zyro sends parallel server events with deduplication IDs so nothing double counts.

Complete the stack

Better data, better decisions

Server-side tracking feeds the rest of Zyro. Accurate data makes attribution and targeting actually trustworthy.

GA4 sync

Push the same server-side events into Google Analytics 4 and fix your reporting gaps.

View GA4 sync →

Attribution

With clean data, see the true path to purchase, including AI and dark-social sources.

See attribution →

Plans & pricing

Start free, then scale up. Server-side tracking is part of every Zyro plan.

See pricing →
Questions

Frequently asked

Will server-side tracking double count my sales?

No. Zyro sends a unique Event ID with every server event that matches the browser pixel event. Meta and TikTok recognize they are the same event and deduplicate them automatically.

Do I need a developer to set up server-side tracking?

No. Setting up CAPI manually usually requires cloud servers and code. Zyro handles all the infrastructure for you, and connects in a few clicks with 1-click Shopify and WooCommerce integration.

Does server-side tracking improve ad performance?

Yes. Ad algorithms need data to learn. When they miss conversions blocked by browsers, they bid less efficiently. Feeding them complete conversion data helps lower your cost per acquisition.

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