Client-side pixels are dying. Ad blockers and iOS updates block up to 30% of your data. Zyro uses Server-Side Tracking (CAPI) to send accurate data directly from your server to Meta, TikTok, and Google.
Direct integration with Facebook's Conversions API. We deduplicate events against the browser pixel automatically.
TikTok relies heavily on signals. Feeding server-side data drastically improves algorithm learning speed.
Recover lost attribution on Snapchat ads by sending purchase events directly from your backend.
We enrich every event with hashed emails, phone numbers, and IP addresses to boost your Event Match Quality score to 9/10.
AdBlock, Brave Browser, and iOS 14 cannot stop server-to-server communication. You capture every single sale.
Events are sent immediately. No 24-hour delays like Google Analytics.
You own the data. Zyro acts as a conduit, securely transmitting your first-party data to your ad platforms.
We extend cookie life for Safari users from 7 days to 2 years using server-set cookies.
Fully compatible with Google Consent Mode v2. Respect user privacy while modeling data for gaps.
No coding required. Just connect your Shopify store and your Ad Accounts. We handle the infrastructure.
Feed the algorithm what it wants.
Log in to Facebook, TikTok, and Google Ads via Zyro's secure OAuth.
We automatically generate the API access tokens needed for server-side communication.
Turn on the switch. We immediately start sending parallel events with deduplication IDs.
More data = Better optimization.
Server-side events aren't just for ads. Fix your Google Analytics data too.
Now that you have accurate data, visualize the true path to purchase.
Use your server-side data to build better lookalike audiences.
No. We send a unique Event ID with every server event that matches the browser pixel event. Facebook/TikTok automatically recognize they are the same event and deduplicate them.
No. Setting up CAPI manually usually requires cloud servers and coding. Zyro handles all the infrastructure for you. It's literally a few clicks.
Yes. Ad algorithms need data to learn. If they miss 30% of conversions, they learn slower and bid inefficiently. Feeding them 100% of data lowers your CPA.
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