Automated A/B testing

Stop paying to show visitors the losing page

A 50/50 split keeps sending half your visitors to the worse page for weeks. Zyro pauses the loser on its own and moves people onto the winner. No babysitting, no two-week wait.

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Free plan · No credit card · One snippet, about 2 minutes

Test running · Checkout headline

Version B is pulling ahead. We're 96% sure. Zyro has paused the weakest version and is sending most visitors to the winner.

Keep this winner 6,184 visitors took part

Sales per visitor

OriginalVersion B

Auto-pause on: losing versions stop themselves

Watching 3 tests on your store right now

This is the actual answer Zyro gives. A sentence and a button, not a spreadsheet.

The hidden cost

A 50/50 split makes you keep paying for the page that loses.

Classic A/B testing holds traffic at 50/50 until it reaches "significance." That can take weeks. The whole time, half the visitors you paid for keep landing on the worse page, and every one of those sales is gone for good.

You bought the traffic up front. A slow test spends it on the version you already know is losing.

Old way vs Zyro

Find the winner without burning the budget

Same test, two very different costs while it runs.

Standard A/B testing

You split traffic 50/50 and wait. Half your visitors keep seeing the weaker page for weeks while you hold out for statistical significance, and that revenue never comes back.

Zyro automated testing

Zyro reads the early evidence, throttles the page that's losing, and routes most visitors to the front-runner. Auto-pause keeps your traffic on the version that's actually converting.

How it works

Set the goal. Zyro runs the rest.

You don't need to be a data scientist. You point at the change and pick the outcome that matters.

Pick what to test

Choose a headline, button, price block, or whole page in the visual A/B editor on your live store.

Set the goal

Tell Zyro what to chase, more purchases or more leads. Now every variation is judged on real outcomes.

Zyro allocates traffic

Bayesian math weighs each version and shifts visitors toward the front-runner as the evidence builds.

Losers pause themselves

When a version is clearly behind, auto-pause throttles or stops it, so you stop funding a losing page.

Under the hood

Built to protect every visit you paid for

The statistics run quietly in the background. You just watch the winner take over.

Bayesian decisions

Zyro scores each variation with Bayesian statistics, so traffic moves toward the winner as confidence grows instead of waiting on a fixed sample size.

Per-source & intent tests

A winner for Google shoppers can be a loser for social visitors. Zyro can split tests by source and intent so each audience gets its own answer.

Automatic auto-pause

The moment a variation is clearly losing, Zyro pauses it for you. No alerts to chase, no dashboards to babysit, no leaking revenue.

Questions

Automated A/B testing, answered

How is this different from standard A/B testing?

Standard A/B tests hold the split at 50/50 until they reach significance, so half your visitors keep seeing the losing page for weeks. Zyro pauses losing variations automatically and moves visitors onto the winner as the evidence builds.

What decides when a variation gets paused?

Zyro uses Bayesian statistics to judge each variation. When a version is clearly underperforming, auto-pause throttles or stops its traffic, so you stop funding a page that is losing sales.

Can I test a different page for each traffic source?

Yes. Zyro can run per-source and intent-based tests, so a winner for Google shoppers and a winner for social visitors are decided separately instead of being averaged into one blurry result.

Do I need a data scientist to run this?

No. You pick the page element to test and the goal, such as more purchases or more leads. Zyro handles the statistics, the traffic allocation, and the auto-pause for you.

How do I install Zyro on my store?

It is a single snippet in your site header, and Shopify and WooCommerce stores get a 1-click integration. Setup takes about two minutes on the Free plan with no credit card.

Turn it on

Let your tests protect the budget

Install Zyro, point it at a page, and let auto-pause keep your visitors on the version that's winning.

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