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Shopify A/B testing apps: 6 compared

An A/B test shows half your shoppers one version and half another. Then it tells you which sold more. Here are six Shopify apps that do it, and who each one suits.

The short answer: To test prices, pick an app below that lists price tests. Pick Zyro to test titles, photos and pages next to your profit.

Zyro makes this page, and Zyro is one of the six apps. We list each app's strengths and say when another app is the better pick.

Last checked . Prices change, so check each listing before you buy.

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The six apps at a glance

Six Shopify A/B testing apps. Prices are the lowest paid plan as listed on 28 Oct 2026, in US dollars a month.
AppGood forTests prices?Lowest paid planFree plan or trialOn the App Store since
ShopliftTheme and template tests, with hands-on help on its top planYes, from Advanced [1]$99, or $74 billed yearly [1][2]14-day trial [1]2022 [1]
IntelligemsPrice, offer and shipping tests, with profit in every resultYes [3]$69, grows with orders [3][4]14-day trial for most parts [4]2021 [3]
ABConvertPrice, shipping and checkout tests, priced by test ordersYes, from Growth [5]$99 for 1,000 test orders [5]14-day trial [5]2022 [5]
ElevateTheme and page tests, then price and shipping testsYes, from Standard [6]About $49, grows with orders [6]14-day trial [6]2020 [6]
VisuallyLow-cost tests and upsells for smaller storesListed [7]$15 for up to 100 orders [7]Free on development stores only, plus a 14-day trial [7]2022 [7]
ZyroProduct and page tests next to your profit and alertsNo$47 for 15 live testsFree plan, but tests start on Starter2026

Each app in short

  • Shoplift

    Good for
    stores that want to test templates and whole themes, and want help planning tests.
    What it tests
    templates, themes, URLs and product pages. Price tests come with the Advanced plan. Its Lift Assist builds tests for you. [1]
    Price as listed
    Core is $99 a month, or $74 a month billed yearly. Advanced is from $299 a month billed yearly. [1][2]
    Watch out for
    the price grows with all your monthly visitors, not just tested ones. [2]
    Zyro vs Shoplift

  • Intelligems

    Good for
    stores that want to test prices, discounts, bundles and shipping rates.
    What it tests
    prices, discounts, content, shipping, checkout and post-purchase offers. It shows revenue, profit and product cost on each test. [3]
    Price as listed
    content tests from $69 a month. The price grows with your monthly orders. [3][4]
    Watch out for
    price tests need a paid plan with a 3-month minimum. Checkout tests need Shopify Plus. [4]
    Zyro vs Intelligems

  • ABConvert

    Good for
    stores that want price, shipping and checkout tests from one app.
    What it tests
    pages, templates, themes, redirects, shipping, checkout and offers. Price tests start on Growth. [5]
    Price as listed
    Starter is $99 a month with 1,000 test orders. Growth is $199 a month. [5]
    Watch out for
    each plan includes a set number of test orders. More cost $24 to $59 per 1,000. [5]
    Note
    it has Shopify's "Built for Shopify" badge. [5]

  • Elevate

    Good for
    stores that want to start with theme and page tests, then add price tests.
    What it tests
    templates, themes, URLs and page content on Basic. Prices, shipping, product images and checkout on Standard. [6]
    Price as listed
    Basic is about $49 a month and Standard about $99. The price grows with your orders. [6]
    Watch out for
    price and shipping tests need the Standard plan. [6]

  • Visually

    Good for
    smaller stores that want tests, upsells and personal touches at a low price.
    What it tests
    its listing names prices, offers, themes and upsells, with unlimited A/B tests. [7]
    Price as listed
    $15 a month for up to 100 orders, $25 for 200 and $80 for 600. [7]
    Watch out for
    the free plan is for development stores only. [7]

  • Zyro

    Good for
    stores that want product and page tests in the same app as profit, sales by channel and store alerts.
    What it tests
    product titles, descriptions and photos, pages, and other templates your theme already has.
    Price as listed
    Starter is $47 a month for 15 live tests. Growth is $97 and Scale is $358.
    Watch out for
    Zyro does not test prices, full themes, shipping rates or discount codes. Zyro joined the App Store in July 2026, so it is new.
    How Zyro tests work

How to choose a Shopify A/B testing app

  1. Decide what you want to test. For prices, pick an app that lists price tests. For titles, photos and pages, any of the six will do.
  2. Check your traffic. A test needs enough visitors and orders to give a clear answer. Work out how many you need before you start.
  3. Check how the price grows. Some apps charge by visitors, some by orders and one by test orders.
  4. Try before you pay. Five of the six list a free trial. Zyro has a free plan, and its tests start on Starter.
  5. Don't run two testing apps on the same page at once. The results can mix.

How Zyro calls a winner

Zyro calls a winner only when it is over 95% sure. The test must run 7 full days, and the lead must hold 3 days in a row.

With fewer than 30 buyers on the leading version or the original, a lead is only an "early lead".

If a version is clearly losing, Zyro stops showing it.

On Growth and Scale you can turn on Auto-pick winner. Zyro then ends the test and keeps the winner once it is sure.

How Zyro counts sales and calls a winner

Questions

Which Shopify A/B testing app should I pick?

It depends on what you want to test. For prices, look at Intelligems, ABConvert, Elevate or Shoplift. For product and page tests next to your profit, look at Zyro.

Which Shopify apps can test prices?

On 28 Oct 2026, Shoplift, Intelligems, ABConvert and Elevate listed price tests on some plans. Visually's listing named them too. Zyro does not test prices. [1][3][5][6][7]

Is there a free Shopify A/B testing app?

Not among these six for a live store. Visually is free on development stores only. Zyro's free plan has no tests. The rest offer free trials. [7]

How long should an A/B test run?

At least a full week, so every day of the week is counted. Zyro waits 7 full days, and a lead must hold 3 days before it calls a winner.

Can I run two A/B testing apps at once?

Yes, but not on the same page at the same time. Two tests on one page can mix up the results.

More comparisons

Test titles, photos and pages, and see the profit

Start free. Add tests on Starter when you are ready.

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Sources

Each fact about another company comes from its own site or its Shopify App Store listing. Links open in a new tab.

  1. Shoplift on the Shopify App Store, apps.shopify.com/shoplift, checked .
  2. Shoplift pricing page, shoplift.ai/pricing, checked .
  3. Intelligems on the Shopify App Store, apps.shopify.com/intelligems, checked .
  4. Intelligems pricing page, intelligems.io/pricing, checked .
  5. ABConvert on the Shopify App Store, apps.shopify.com/a-b-convert-price-a-b-test, checked .
  6. Elevate on the Shopify App Store, apps.shopify.com/elevate-ab-testing, checked . Prices were shown in Australia as AUD estimates at 1 AUD = 0.7020 USD.
  7. Visually on the Shopify App Store, apps.shopify.com/visually-io, checked .