| What it is | A Shopify A/B testing app. [1] | A Shopify app for profit, tests, pop-ups and alerts. |
| Free plan | No. A 14-day free trial. [1][2] | Yes, with no card. Tests start on Starter. |
| Lowest price with tests | Core: $99 a month, or $74 a month billed yearly. [2] | Starter: $47 a month, or $470 a year. See pricing. |
| How the price grows | By total monthly visitors to your store. [2] | By visitors a month: 10,000 on Starter. Nothing switches off if you go over. |
| Page and template tests | Template, theme and URL tests on Core. [1] | Page tests and theme template tests from Starter. Not full theme tests. |
| Product tests | Product page tests are listed. [1] | Titles, descriptions and photos, started from Shopify's own product page. |
| Price tests | Yes, from the Advanced plan. [1][2] | No. |
| Showing different shoppers different pages | Personalization on Advanced. [1] | Show a test to chosen shoppers, from Starter. |
| How a winner is called | Bayesian results, with one click to apply the winner. [1] | Over 95% sure, after 7 full days and a lead held 3 days. A clear loser is stopped early. |
| Keeping the winner | One-click "Apply Winner". [1] | Keep it, and Zyro can write it to the product, with Undo. Growth and Scale can turn on Auto-pick winner. |
| Help building tests | Lift Assist builds tests for you, on Advanced. [1] | AI writes wording ideas. It never adds a price or promise your page doesn't make. |
| Hands-on help | Pro adds a success manager and strategy calls. [1] | Help center and email. We usually reply within a day. |
| Also in the app | Testing and test reports. [1] | Profit, sales by channel, pop-ups, store alerts, shipping and customs. |
| On the App Store since | September 2022. [1] | July 2026. Zyro is new. |