Build audiences that actually convert

Stop retargeting everyone. Create hyper-targeted segments based on cart value, time spent, and high-intent signals—then sync them to Meta & Google instantly.

Start building audiences
AUDIENCE RULE: "HIGH VALUE CART"
Cart Value greater than $100
AND
Did NOT purchase
Sync to Facebook Ads

Target behavior, not just visits

🔥

High Intent Browsers

Target users who viewed 3+ products, read reviews, or checked the size guide but haven't bought yet.

🛒

Specific Product Abandoners

Don't just show a generic ad. If they left "Red Sneakers" in the cart, show them an ad for Red Sneakers.

🖱️

Deep Scrollers

Create an audience of people who read >75% of your blog posts or landing pages to retarget with content offers.

💎

VIP Lookalikes

Segment your top 10% of spenders and sync them to Meta/Google to find more "Whales" just like them.

📉

Discount Seekers

Identify users who only buy with coupons and exclude them from your full-price campaigns to save margin.

📅

Churn Risks

Target customers who usually buy every 30 days but haven't been seen in 45 days with a "Win Back" offer.

Real-Time Updates

Audiences update dynamically. If a user buys, they are removed from the "Non-Buyer" audience instantly.

🔗

Multi-Platform Sync

Push the same audience segment to Facebook, Instagram, Google Ads, and TikTok simultaneously.

📧

Email Sync

Sync these segments to Klaviyo or Mailchimp to coordinate your email flows with your ad campaigns.

Target locked
Stop wasting ad spend on cold traffic.

Stop paying for irrelevant clicks

Start building smarter audiences that convert higher and cost less.

Start building

Three steps to better targeting

Go from generic to hyper-targeted in minutes.

1

Define Rules

Use our visual builder to create logic like "Visited X page" OR "Added Y to cart".

2

Connect Accounts

Log in to your Facebook, Google, or TikTok ad accounts directly from Zyro.

3

Auto-Sync

Zyro keeps your audiences updated in real-time. No more manual CSV uploads.

Power up your audiences

Combine these tools for maximum ROAS.

Customer Recognition

Identify returning visitors even before they log in to show personalized offers.

Learn more

Server-Side Tracking

Feed your audiences with 100% accurate data, bypassing ad blockers and iOS issues.

View tracking

Traffic Segmentation

Route your new audiences to specific landing pages tailored to their interests.

View segments

Frequently asked questions

Does this work with iOS 14+?

Yes. By using first-party data and server-side syncing (CAPI), Zyro allows you to build audiences unaffected by browser-based tracking restrictions.

Which platforms can I sync to?

We currently support direct syncing to Meta (Facebook/Instagram), Google Ads, TikTok Ads, Klaviyo, and Mailchimp.

Can I exclude current customers?

Absolutely. One of the most profitable uses of Audience Builder is creating a "Purchasers (Last 30 Days)" audience and excluding them from your acquisition campaigns to save money.