For online stores

Build the audience that actually buys

Stop retargeting everyone. Zyro builds segments from what shoppers really do, cart value, intent, behavior, then syncs them to Meta and Google with server-side, first-party data. No ad blockers in the way.

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Free plan · No credit card · One snippet, about 2 minutes
Audience rule · high-value, not yet bought
Cart value over $100
AND
Did not purchase
Sync to Meta & Google
First-party data, server-side
Updates the moment someone buys
One rule. Two ad platforms. The audience keeps itself current.
The problem

You're paying to retarget everyone the same.

The big spender who almost checked out and the visitor who bounced in two seconds land in the same retargeting pool. Cookies miss a chunk of them anyway. So your best prospects look identical to your worst, and your ad budget can't tell them apart.

Target behavior, not visits

Segment by what shoppers actually do.

Build audiences from real signals: how high the cart went, how deep the intent ran, whether they ever came back. Then send each segment to the right platform.

High-intent browsers

Reach shoppers who viewed several products or read reviews but never reached checkout.

Cart abandoners

Build an audience from people who added to cart and left, so your ads pick up exactly where they stopped.

Deep readers

Group visitors who scrolled all the way through a page and retarget them with a follow-up offer.

Top spenders

Segment your highest-value buyers and sync them to Meta and Google as a seed for lookalike prospecting.

Discount-only buyers

Spot shoppers who only convert with a coupon and exclude them from full-price campaigns to protect margin.

Lapsed customers

Find buyers who used to come back regularly and haven't in a while, then win them back with a targeted ad.

Live updates

Audiences refresh on their own. The moment someone buys, they drop out of your non-buyer segment.

One audience, both platforms

Push the same segment to Meta and Google at once, so a rule you write once works everywhere.

Server-side match

First-party, server-side data means higher match rates than a manual CSV upload, and no broken cookies.

A play that pays for itself

Exclude the people who already bought.

Build a recent-purchasers audience and exclude it from prospecting. You stop paying to re-acquire customers you already have, and your acquisition budget chases only new buyers.

Acquisition campaign · audience filter
Include high-intent visitors
MINUS
Exclude bought in last 30 days
Spend only on new buyers
Same budget, only fresh prospects. No more paying to win back people you kept.
How it works

From generic to targeted in minutes.

1

Define the rule

Use the visual builder to combine signals like "viewed a product" or "added to cart" with simple AND / OR logic.

2

Connect your ad accounts

Link your Meta and Google ad accounts to Zyro once, securely, from your dashboard.

3

Let it sync

Zyro keeps the audience updated server-side in real time. No more manual CSV exports and uploads.

Better together

Power up your audiences

Audience Builder works best alongside the rest of the Zyro engine.

Customer recognition

Identify returning visitors and feed richer first-party signals into every segment you build.

Learn more

Server-side tracking

Capture accurate, first-party data that powers your audiences past ad blockers and browser limits.

View tracking

Traffic segmentation

Route each audience to the landing experience built for them, so the ad and the page finally match.

View segments
Questions

Frequently asked

Does this work without browser cookies?

Yes. Zyro builds audiences from first-party data captured with server-side tracking, so your segments stay accurate even when ad blockers and browser restrictions break cookie-based tracking.

Which platforms can I sync audiences to?

Audiences sync to Meta (Facebook and Instagram) and Google. Because the data is server-side and first-party, the match rates are higher than a manual CSV upload and the segments stay updated automatically.

Can I exclude existing customers from acquisition campaigns?

Yes. A common play is to build a recent-purchasers audience and exclude it from your prospecting campaigns, so you stop paying to re-acquire people who already bought.

Spend on the people most likely to buy

Start building behavior-based audiences today. Free plan, no credit card, one snippet.

Start free Compare plans
Free planNo credit cardAbout 2 minutes