Average Conversion Rate by Industry
| Industry |
Average CR |
Top 10% (Goal) |
| Fashion & Apparel |
1.8% |
4.2% |
| Health & Beauty |
2.4% |
5.1% |
| Electronics |
1.1% |
3.4% |
| Home & Furniture |
0.9% |
2.8% |
| Food & Beverage |
2.6% |
5.8% |
| B2B Services |
4.8% |
11.2% |
What affects conversion rates?
Conversion rates vary wildly based on traffic source, device, and price point. For example, Email traffic often converts 2-3x higher than Social traffic (TikTok/Instagram) because the intent is higher.
The biggest killer of conversion rates is Friction. Slow load times, confusing checkout flows, and lack of social proof on landing pages are the primary reasons users bounce.
How to beat the benchmark
If you are below average, don't panic. The fastest way to improve is continuous A/B testing. By testing your Headlines, Offers, and Call-to-Action buttons, you can incrementally improve your rate week over week.
Zyro automates this process. Instead of guessing what works, our Bandit algorithms test variations in real-time and route traffic to the winner automatically.