Interactive Tool

The Ultimate CRO Audit Checklist

Is your site leaking money? Go through these 20 checkpoints to find your weak spots and get an instant Conversion Score.

Value Proposition & Clarity

Headline passes the "5 Second Test"

Can a stranger understand what you sell within 5 seconds of landing?

Benefit-driven subheadline

Does it explain "Why us?" instead of just listing features?

Call to Action (CTA) above the fold

Is the primary button visible without scrolling on both mobile and desktop?

Technical Performance

Load time under 3 seconds

Checked via Google PageSpeed Insights? Slow sites kill conversions.

No "Layout Shift" (CLS)

Does the page jump around while loading images? This frustrates users.

Mobile-responsive padding

Are buttons easy to tap (min 44px height) on mobile devices?

Trust & Friction

Social proof near CTA

Are there stars, logos, or "Verified Buyer" badges next to the Buy button?

Form fields minimized

Do you only ask for essential info? (e.g. Remove "Phone Number" if not critical).

Your Conversion Score

0 / 100

Audit Incomplete

Start checking boxes to calculate your score.