Compare

Lucky Orange vs Microsoft Clarity, and where Zyro fits

Lucky Orange and Clarity show how shoppers move on your pages. Zyro shows what you earn, tests changes and tells you when something breaks.

The short answer: Clarity is free, and Lucky Orange adds surveys and chat. Zyro does not record visits, so use one of them with it.

Last checked 28 Oct 2026. Prices change, so check each listing before you buy.

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Side by side

Lucky Orange, Microsoft Clarity and Zyro side by side. Prices are as listed on 28 Oct 2026, in US dollars.
What you care about	Lucky Orange	Microsoft Clarity	Zyro
What it shows	How shoppers move: recordings, heatmaps, funnels and surveys. [1]	How shoppers move: recordings and heatmaps, with AI summaries. [3][4]	What you earn: profit and sales by channel. Plus tests and alerts.
Free plan	Yes, on Shopify: 100 visits a month, kept 30 days. [1]	Yes. Free, with no traffic limit. [4]	Yes, with no card and no end date.
Paid plans	$19, $39 and $89 a month on Shopify. [1]	None. [3]	$47, $97 and $358 a month. See pricing.
Recordings of visits	Yes. [1]	Yes. [3][4]	No. Zyro does not record visits.
Heatmaps	Yes. [1]	Yes. [3][4]	Not in Zyro's menu. Use Clarity or Lucky Orange.
Where shoppers drop off	Funnels, plus cart and checkout drop-off by product and step. [1]	Funnels. [3]	Steps from first visit to purchase, in the web app. On Shopify, paid checkouts by device and country.
Asking shoppers why	Surveys, and live chat on its site's plans. [1][2]	Not listed. [3][4]	Survey pop-ups, live from Starter.
Profit per sale	Not listed. [1]	Not listed. [3][4]	Yes, on every plan.
Tests of pages and products	Not listed. [1]	Not listed. [3][4]	From Starter.
Alerts when sales or checkout break	Not listed. [1]	Not listed. [3][4]	Checks every 5 minutes and emails you.
Use of AI	Discovery AI as a paid add-on. Answers through Shopify's Sidekick. [1]	AI summaries and chat. AI shopping helpers for your store. [3][4]	Wording ideas only. Alerts use fixed rules.
On the App Store since	July 2014. It has Shopify's "Built for Shopify" badge. [1]	July 2025. [3]	July 2026. Zyro is new.

Which one should you pick?

Pick Microsoft Clarity if

You want recordings and heatmaps for free.
You get a lot of traffic and don't want a visit limit.
You want AI summaries of what shoppers did.

Pick Lucky Orange if

You want recordings, surveys and chat in one tool.
You want cart and checkout drop-off by product and step.
You want a tool with years on the App Store.

Pick Zyro if

You want to know what you really keep from each sale.
You want to test titles, photos and pages on real shoppers.
You want an email when sales, tracking or checkout break.
You still want recordings: add Clarity next to Zyro.

Can you run them together?

Yes. A recording tool shows how shoppers move. Zyro shows what they spend and what to change.

Connect Clarity on Zyro's Connections page in the web app. Zyro then shows Clarity's rage clicks, dead clicks and errors for each page, twice a day.

Zyro's free plan works next to either tool, with no card.

Questions

Is Microsoft Clarity really free?

Yes. On 28 Oct 2026 its site said "Free forever" and "No limits on traffic". Its Shopify listing showed one free plan. [3][4]

Lucky Orange or Clarity: which is right for a Shopify store?

Clarity costs nothing and has no traffic limit. Lucky Orange adds surveys, chat and checkout steps, and costs money past 100 visits a month. [1][4]

Does Zyro record sessions or make heatmaps?

No. Zyro does not record visits, and heatmaps are not in its menu. Use Clarity or Lucky Orange for that.

Can Zyro show my Clarity data?

Yes. Connect Clarity in Zyro's web app. Zyro reads rage clicks, dead clicks and errors for each page, twice a day.

Do I need a recording tool if I use Zyro?

Not to see profit, sales by channel or alerts. A recording tool helps you see why a page confuses shoppers.

More comparisons

Know what each visit earns

Keep your recording tool. Add Zyro to see real profit and test what sells.