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Zyro vs Google Analytics 4

Google Analytics shows how people use your site. Zyro shows what you keep from each sale, tests changes and tells you when something breaks.

The short answer: Keep Google Analytics for visits and pages. Add Zyro to see profit, run tests and get alerts.

Last checked 28 Oct 2026.

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Side by side

Zyro and Google Analytics 4 side by side, checked on 28 Oct 2026.
What you care about	Google Analytics 4	Zyro
What it is	Free web analytics from Google. [1]	A Shopify app for profit, tests, pop-ups and alerts.
Price	Free. A paid 360 version has no public price. [1]	Free plan. Paid plans are $47, $97 and $358 a month. See pricing.
Setting it up on Shopify	Through the Google & YouTube app, which is free to install. [3][4]	Add the app, then switch on the Zyro app embed. No code.
How sales are counted	By a script in the shopper's browser. Ad blockers and cookie choices can hide some sales. [2]	From Shopify's own server. A blocked script never loses a Shopify sale.
Will it match Shopify?	Shopify lists reasons it can differ: blockers, cookies, bots, time zones and sessions. [2]	Checked against your real orders. Sales with no visit show as "Not tracked".
Credit for each sale	Attribution reports across channels. [1]	Shared credit, shown next to last click. Visits from AI assistants show as their own source.
Reports on visits and pages	Wide reports built on events. [1][4]	Pages and channels over time, 30 days on Free, up to 1 year on paid plans.
Profit per sale	Not listed. [1]	Yes, on every plan.
Page and product tests	Google Optimize closed on 30 Sep 2023. [5]	From Starter: product titles, descriptions and photos, and pages.
Google Ads	Links to Google Ads and Merchant Center through the Google & YouTube app. [3]	Google Ads spend is built, and waits on Google's approval.
Working together	Not applicable.	Zyro sends sales and pop-up sign-ups to your Google Analytics every 10 minutes, if the shopper agreed.

Which should you use?

Use only Google Analytics if

You only need reports on visits, pages and events.
You want Google's own reports for Google Ads.
You don't need profit, tests or alerts yet.

Add Zyro if

Your Google Analytics sales don't match Shopify, and you want a number checked against orders.
You want to see what you keep from each sale.
You want to test titles, photos and pages, now that Google Optimize is gone.
You want an email when sales, tracking or checkout break.

Can you run both?

Yes. They answer different questions.

Connect Google Analytics on the Connections page in Zyro's web app. Zyro's server then sends it your sales and pop-up sign-ups.

Zyro waits for the shopper's consent before it sends anything. It never sends "Purchase" events to ad tools.

Why Google Analytics and Shopify differ

Questions

Can Zyro replace Google Analytics?

Not fully, and it doesn't try to. Google Analytics has wider reports on visits and pages. Zyro adds profit, sales checked against orders, tests and alerts.

Why don't my Google Analytics sales match Shopify?

Shopify names five reasons: ad blockers, cookies, bots, time zones and how visits are counted. Read our guide to closing the gap. [2]

Is Google Analytics 4 free?

Yes. Google says Google Analytics is free of charge. A paid version, Analytics 360, has no public price. [1]

Can Zyro send my sales to Google Analytics?

Yes. Zyro's server sends sales and pop-up sign-ups to Google Analytics every 10 minutes. It holds them back if a shopper did not agree.

What replaced Google Optimize?

Google Optimize stopped on 30 Sep 2023. Zyro runs page and product tests from its Starter plan. [5]

More comparisons

Keep Google Analytics. Add the numbers it can't give you.

See real profit and sales checked against your orders, free.