Rankings and traffic don't pay the bills, conversions do. Attribute organic revenue so SEO earns a permanent seat at the table.
Set Up Conversion Value
- Define micro and macro goals in Conversion Goals (thank-you pages, trials, demos) and assign currency-based values.
- Note which pages each goal belongs to, such as product pages for sales and the contact page for leads.
Attribute & Report
- In Zyro's Revenue by channel, see which searches, ads and emails led to each sale. It is free on every plan.
- Before you change a key page, A/B test it in Zyro so you know the change really lifted sales.
Make It Ongoing
Review monthly, promote proven pages with internal links, and sunset low-value content. Tie budget asks to the sales you expect and the sales you see.
FAQs
- What if we lack prices?
- Use proxy goal values (lead quality, LTV estimates) and revise as data matures.
- How often to review?
- Monthly, prioritize winners and sunset low-value content.
Do this: Set up your goals in Zyro with a value, then check Revenue by channel each month.
Last updated 2026-10-29