Core Web Vitals: Fix LCP, INP, and CLS

Core Web Vitals are Google's official metrics for user experience. Google uses them as one of many signals when it ranks pages.

1. Largest Contentful Paint (LCP)

Goal: < 2.5s. This measures load speed. Fix: Preload your hero image, use NextGen formats (WebP), and implement server-side caching.

2. Interaction to Next Paint (INP)

Goal: < 200ms. This measures responsiveness. Fix: Break up long JavaScript tasks and defer non-essential scripts (like chat widgets) until after load.

3. Cumulative Layout Shift (CLS)

Goal: < 0.1. This measures visual stability. Fix: Always set explicit width/height attributes on images and reserve space for ads.

For a broader view of site health, check our traffic drop checklist.

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