Traffic is vanity without behavior insight. Track the signals that show where shoppers get stuck.
The Five
- Dead Click Rate (frustration): from a heatmap tool such as Microsoft Clarity. Zyro's own daily page checks also flag spots shoppers tap that do nothing.
- Scroll Depth to CTA: are CTAs seen?
- Rage Clicks: UX blockers.
- Path Efficiency: steps from first visit to checkout, from Zyro's Funnel paths.
- Content Engagement: time on key clusters.
Tie each fix to a conversion goal in Zyro (a purchase, a page reached or a click), then A/B test it to see if it lifts sales.
FAQs
- Dead clicks fix?
- Make elements obviously clickable or remove misleading affordances.
- Scroll to CTA low?
- Move your main button higher, and repeat it near the parts shoppers read most.
Next: Check your top landing pages for dead clicks and rage clicks in Microsoft Clarity. Connect Clarity on Zyro's Connections page to see them for each page.
Last updated 2026-10-29