Traffic drops are terrifying, but they are usually solvable. Follow this diagnostic flow to find the root cause.
- Check Tracking: Is your GA4 tag still firing? (Don't laugh, it happens).
- Check Indexation: Search
site:yourdomain.com. Are pages missing?
- Check Seasonality: Is it a holiday? Or just a slow summer?
- Check Manual Actions: Look in Google Search Console for penalties.
- Check Cannibalization: Are two pages fighting? (See Cannibalization Guide).
- Check Speed: Did a new app or theme change slow your pages down? Test your key pages in Google PageSpeed Insights.
- Check Sales: Did sales drop too, or only visits? If sales held, the visits you lost may not have been buying.
Automated Diagnostics: Zyro's Watchdog checks your store every 5 minutes and emails you when tracking, sales or checkout suddenly break.