You don't need 20 tools. You need 4 capabilities to run a CRO program effectively.
- Quantitative Analytics: (Google Analytics 4) - Tells you what happened.
- Qualitative Analytics: (Heatmaps/Session Recording) - Tells you why it happened. (See: Heatmap Guide).
- Testing Engine: (A/B Testing Tool) - Allows you to run experiments.
- Project Management: (Trello or Jira) - Tracks your hypotheses and results.
Where Zyro fits: Zyro runs your A/B tests and shows which channels bring sales. For heatmaps, use a tool such as Microsoft Clarity, then connect it to Zyro to see rage clicks and dead clicks for each page.