Analytics tell you what is happening (e.g., high bounce rate). Heatmaps tell you why.
Types of Heatmap Insights
- Dead Clicks: Users clicking on elements that look like buttons but aren't. Many fast clicks on one spot are called rage clicks, a sign of frustration.
- Scroll Depth: Are users seeing your Call to Action (CTA)? If only 20% scroll to the footer, move your CTA up.
- Movement Maps: Where does the mouse hover? This correlates with attention.
Heatmaps are the diagnostic tool for your CRO Strategy.
See what they see: Try a free heatmap tool such as Microsoft Clarity. Connect it on Zyro's Connections page to see rage clicks, dead clicks and errors for each page. Once a day, Zyro also flags pages where shoppers stop scrolling early or tap things that do nothing.