In E-commerce, friction kills sales. Conversion Rate Optimization (CRO) is about removing barriers to purchase.
The Product Page (PDP) Checklist
- Images: High-res, zoomable, and fast loading. (Fix LCP: Web Vitals Guide).
- Social Proof: "500 sold in the last month" or "4.8 Stars" must be above the fold.
- Shipping: "Free Shipping" or delivery dates should be visible before checkout.
Checkout Optimization
Enable Guest Checkout. Baymard Institute's checkout research lists being forced to create an account as one of the top reasons shoppers leave.
Find Friction: Zyro's Funnel paths show the step where shoppers drop off. On Shopify, Zyro also shows which devices or countries struggle to pay at checkout.