Google Analytics 4 (GA4) is event-based, making it perfect for tracking user behavior. Don't just track "Pageviews"; track "Actions".
Essential CRO Events
view_item_list: Viewing a category.add_to_cart: Added an item to the cart.begin_checkout: Entering the funnel.purchase: Success.
By mapping this flow in "Explorations," you can find exactly which step has the highest drop-off rate.
Use with Zyro: Set the same goals in Zyro to see which channels, search included, lead to sales. Zyro can also send your sales to GA4 from its server.