Google's AI Overviews (formerly SGE) are answering questions directly on the results page. This leads to "Zero-Click" searches. To survive, you must optimize to be the Source of the AI's answer.
Answer Engine Optimization (AEO)
- Direct Answers: Start your content with a direct definition. "X is Y." This makes it easy for AI to extract.
- Heavy Structuring: Use excessive headers and bullet points. AI models digest structured data better than walls of text.
- Schema is Critical: Structured data (JSON-LD) is the language of AI. Without it, the model has to guess your data. (See: Schema Guide).
Structure Your Data: Use Zyro's Schema Generator to feed the AI models correctly.