For online stores

Same store, different message

A shopper from TikTok and a searcher from Google should not see the same headline. Zyro changes the headline, hero, and offer to match where each visitor came from and what they want. It is what traffic segmentation, intent triggers, and per-source testing do together.

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Free plan · No credit card · One snippet, about 2 minutes
From TikTok
From Google
From Email
Zyro picks
"Seen on TikTok" headline
Specs-first hero
Matched email offer
Built from features you already have

Change the headline, hero, or offer

Dynamic content is not a separate engine to learn. It is what segmentation, intent triggers, and per-source testing produce when you point them at the same page.

TikTok vs Google

TikTok visitors get a fast, social-proof headline. Google visitors get a specs-first hero. Same page, two messages, chosen by source.

Ad and UTM matching

Mirror the headline to the ad that sent the visitor. If the campaign promised a deal, the hero repeats it word for word.

Email continuity

Make the landing hero match the email offer exactly, so the click feels like one continuous message instead of a reset.

Researching vs ready

A first-time browser sees a discovery headline. A visitor showing buying intent sees the offer and a clear next step.

Triggered offers

Intent triggers fire the right offer at the right moment, like exit or hesitation, instead of showing it to everyone up front.

New vs returning

Welcome a first-time visitor differently than someone coming back, so the message reflects where they are in the journey.

Test per segment

Run different headline variants for each source and let Zyro find the winner with Bayesian and Multi-Armed Bandit testing.

Auto-pause losers

Underperforming variants are paused automatically, so each segment keeps shifting toward the message that converts best.

See what wins where

Track which message wins for which source, so personalization is driven by your own data, not a guess.

How it works

Three real features, one outcome

Dynamic content is assembled, not bolted on. Each step uses a capability your account already has.

1

Segment the visitor

Traffic segmentation reads the source and signals on arrival, like "from TikTok" or "returning buyer".

2

Pick the moment

Intent triggers decide when to show the tailored headline, hero, or offer for that segment.

3

Let testing decide

Per-source A/B testing serves the variant that wins for that segment and keeps optimizing automatically.

The features behind it

Personalization is the sum of these

There is no separate personalization product to buy. Dynamic content is what these three already do when you combine them.

Traffic segmentation

Decides who each visitor is, by source, device, or location, so the right message has someone to show up for.

See segmentation

Intent triggers

Decides the right moment to swap content or fire an offer, based on what the visitor is doing on the page.

See intent triggers

See your plan

These features are included free. Compare Free, Starter, Growth, and Scale to find your fit.

View pricing
Questions

Frequently asked questions

Is this a separate personalization engine?

No. Dynamic content is the outcome of three features you already have: traffic segmentation decides who each visitor is, intent triggers decide the right moment, and per-source A/B testing decides which message wins. You combine them to change the headline, hero, and offer per visitor.

How does Zyro know where a visitor came from?

Zyro reads the visitor's source signals on arrival, including the referrer, UTM parameters, and campaign links. It assigns each visitor to a segment so the right variant can be shown without a developer.

Does swapping content slow down or flicker my store?

No. Zyro loads asynchronously and detects the visitor's signals on arrival, so the matching headline, hero, or offer is served without a flash of the original content.

Which plan includes dynamic content?

The underlying features, traffic segmentation and A/B testing with Bayesian and Multi-Armed Bandit optimization, are available on every plan, including Free. Compare Free, Starter, Growth, and Scale on the pricing page to find your fit.

Get started

Stop showing everyone the same page

Match the headline, hero, and offer to each visitor today, using features your store already has.

Start free and personalize my store
Free plan · No credit card · One snippet, about 2 minutes