How it works
Fire the right event at the moment of conversion
Ecommerce platforms like Shopify and WooCommerce often handle tracking for you. But custom landing pages, funnels, and manual builds need a specific event fired on conversion so your ad platforms can optimize for real sales.
Where to place this code
This snippet should fire only once, typically on your thank-you or order confirmation page. Place it inside a <script> tag right before the closing </body> tag.
Common questions
Where do I place this code?
Fire the snippet only once, typically on your thank-you or order confirmation page. Place it inside a <script> tag just before the closing </body> tag.
Why isn't standard tracking enough?
Ecommerce platforms like Shopify and WooCommerce often handle this for you, but custom landing pages, funnels, and manual builds need a specific event fired on conversion so ad platforms can optimize for sales rather than clicks.